About the Webinar
A fairly recent extension of choice-based conjoint, MaxDiff Scaling has proven to generate better quality data than rating scales in virtually every evaluative measure. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of MaxDiff, allowing users to create more accurate consumer insights than ever before. In this webinar, Richard McCullough will review, in non-technical terms, how MaxDiff works, why it is superior to rating scales and what business questions it can answer.
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