Here’s how to make a public profile on Snapchat in 6 steps

Here's how to create, edit, and delete your public profile

how to make a public profile in snapchat

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If you want to make use of Snapchat’s Public Profile feature, then we have you covered right here.

Now, Snapchat’s Public Profile is a relatively new feature that was launched last year. With this, you can create a public profile that will appear on search. When your snaps appear in Spotlight, people will be able to see this public profile.

Basically, when you make a public profile, your content can be discovered by people who are not your friends. Users who are not your friends can choose to subscribe to your account. Also, the public profile makes it easier for content creators to share it on other social media platforms. Plus, you can choose what content to share with the public, which adds to flexibility.

With that said, setting up a public profile on Snapchat is quite easy. In this guide, we will tell you step-by-step how to make your public profile.

Quick Answer

View your Snapchat profile > Scroll down and tap on ‘My Public Profile’ > Fill in the details (profile picture, bio, and more) > Add stories and spotlights.

For more settings, you can tap on the cogwheel icon at the top-right corner.

How do you make a public profile on Snapchat

Here’s how to do it.



View your profile

Launch the Snapchat app and head over to your profile.



Tap on ‘My Public Profile’

In your profile section, scroll down and click on ‘My Public Profile.’ If you are accessing this option for the first time, then you will see a dialog box with information about Public Profile.

access public profile snapchat



Fill in the details

The next step is to fill in your details. At this stage, you can – 

  • Set a profile picture (or your Bitmoji avatar is the default picture)
  • Add bio up to 150 characters
  • Set a location
  • Display or hide the number of people that follow you

Please note that all these settings are optional.

Screenshot of a "how to make a public profile on Snapchat"



Set a background picture

You can also set a background picture to make your public profile look attractive. All you have to do is tap on the ‘photograph’ icon and select a picture from your gallery. Note that this is not necessary to make a public profile – it’s optional.

Screenshot showing how to set a background picture for public profile



Add stories and spotlights

Now, you can add a new story to your public profile. The stories added here would always be visible. Further, you can also add your best snaps under ‘Spotlight’ so they’d always appear on your public profile. Under the ‘Insights’ section, you get important information about your audience.

set stories and snaps in public profile

With Snapchat Plus, you will be able to use Story Boost and Custom Story expiry for even more views.



More settings

To set up some additional things, tap on the cogwheel icon at the top-right corner. Here, you can manage your profile, public story settings, and notifications. 

Some of the things you can set are – 

  • Story replies – whether to show replies from your subscribers
  • Edit muted words – you can restrict certain words from appearing in the replies
  • Account notifications – Enable or disable general notifications from your public profile
  • Performance milestones – You can choose to receive notifications whenever your public profile reaches some milestones

more settings for public profile

How to edit public profile on Snapchat

You can edit your public profile anytime you want. Go to your public profile and tap on the ‘pen’ icon to edit. You can edit your bio, change your profile picture, background picture, location, and other settings. You can also adjust the settings mentioned in the step 6 above. 

Screenshot depicting a social media profile editing interface on Snapchat, highlighting the option to change a profile picture with a red arrow.

How to delete Snapchat public profile

To delete your public profile on Snapchat, follow these steps:

Go to your Public Profile > tap on the cogwheel icon to open settings > scroll down to the bottom > click on ‘Clear Public Profile’ > confirm the action.

Comparison of smartphone screens displaying how to make a public profile on Snapchat, highlighting the positioning of "clear profile" buttons with red arrows.

After this, your public profile will be cleared.


To sum up, setting up a public profile on Snapchat is quite simple. All you have to do is head to the Public Profile tab, fill in some information, set up appearances, and you’re good to go. You can add your best stories and snaps to your public profile so they’ll always be visible. 

Andrew is one of three co-founders of BGFG, the parent company of PC Guide. A keen gamer and PC enthusiast, Andrew dabbles in a bit of writing sometimes - when he gets the chance to!