The device theme enables you to change your offline app's theme to match your organization's brand colors. Brand identity plays a significant role in market research surveys.
You can customize the theme of your offline survey for increased engagement due to brand identity and brand recall.
At trade shows, companies customize their app's theme while collecting responses to create a fulfilling experience for respondents. It boosts the identity of the brand by promoting uniform branding.
We tend to respond to colors. Colors and brands are inextricably linked, and thus color offers a method for conveying a message without the use of words. The device theme is primarily used to match brand colors. Having your brand colors on the survey helps in brand recognition and positively impacts the survey taker. Color is an essential part of branding.
Here are the advantages of customizing your surveys to match your brand colors:
Brand recall: The brand colors used to create surveys aid in brand recall, boosting response rates.
Brand identity: It helps retain the personality, the mission, and the core values of the brand.
Avoids confusion: Using brand colors avoids confusion for survey takers and helps to gather more responses.
Uniformed branding: A uniformed branding speaks highly of the brand's vision and is essential to create a charismatic brand.
Learn how to set up and use this feature with our help file on the offline app theme.
